Ruskin Land – Reviving the past
The brand draws it’s inspiration from the Arts and Crafts movement using a typeface inspired by the founding father William Morris. It is a reformist culture built around the admiration and appreciation for quality craftsmanship using traditional methods, and showcasing the idea of reviving and re-purposing in a local context.
John Ruskin (1819-1900) was a polymath. As a writer, he commanded international respect. He was an art critic and an art patron, a skilled draughtsman and talented water colourist, and a fierce critic of prevailing social and political norms. He wrote about nature and architecture, craftsmanship, geology, botany, Greek myth, education—a dizzying variety of subjects.
Driven by his deep faith in social justice, he established the Guild of St George in the 1870s to right some of the social wrongs of the day and make England a happier and more beautiful place in which to live and work.
The founding aim of the Guild along with the Wyre Community Landscape Trust, was to acquire land and—through labour, wind and water power—to bring it into useful production.
The next phase in 2017, sees the work to date from the team behind Ruskin Land, being pushed into the light and presenting their vision to the wider public, locally and nationally.