Concepts and failed pitches

You'll never fail until you stop trying I must admit, it hurts. When you put all that effort into a pitch that you feel can move things forward for a client and you just don't make it past the next phase, or phase 1 gets rejected or the costs are too high to warrant a brand update.

Booty’s Bitter

Raymond 'Ray' Charles Booty (3 September 1932 – 25 August 2012), sometimes nicknamed 'The Boot', was an English road bicycle racer.

Little Cotton Clothes

We are delighted to announce that we have successfully launched our first ecommerce based site for kids clothing company Little Cotton Clothes.

ASEF 8th Journalist Workshop Brussels Feb 2016 Concepts

The Asia-Europe Editors' Roundtable is a bi-annual event held in conjunction with the ASEM Summit. It creates exchange and networking opportunities for up to 20 editors-in-chief and senior journalists representing leading media agencies in Asia and Europe.

You never fail until you stop trying

I wanted to share a failed concept for a Glass Jaw Brewery of Stourbridge, England.


I was privileged to be invited to do the design and artwork for the first Mercian Alliance of Brewers (MAB) festival held at Green duck in September.