Wyre, ode to a Forest
A bold and ambitious move by Bewdley’s second and newest brewery, Crafted Brewing Co, was to can one of their flagship, small batch beers. With the Wyre Forest at their doorstep, and with a legacy product image for that did not make the most of the intricacies of this mystical Forest, we went about on a facelift.
Mercian warriors, soaring red kites, owls, ancient pines, stags and the endless visitors to this ancient forest took centre stage. Rugged typefaces for the brew name and hand made elements completed the detailing. We thought we would add the UK units contained in a can, rather than just leave the figure floating.
Many thanks to dark metal band Bal-Sagoth from Sheffield, who allowed us to use a verse from one of their superb songs.